Custom Competitive Pricing Services

TBR leverages a proprietary analytical approach to uncover list price vs. street price, delivery models, rate card breakdowns and discount frameworks, developed over 20 years of analyzing professional and IT services vendors and their pricing habits, strategies and discount structures. Each engagement utilizes multiple research tools, including vendor, partner and customer interviews and surveys, with key focus areas spanning competitive intelligence and benchmarking, customer intelligence, financial modeling, go-to-market enablement, and opportunity analysis.

Fill out the form to the right to download a free preview of a TBR Tailored Services custom competitive pricing engagement, showcasing a rate card assessment and managed services pricing outputs.

"The pricing data that TBR delivered on the fiber deployment services we covered was scary close to our internal rates. The data delivered, and moreover the additional business insights provided in our workshop sessions, helped us make a critical decision to only enter parts of the business, which has been valuable to margins"

Director of Competitive Intelligence and Strategy, Leading Global Network Equipment Provider

"We used the competitive data and pricing model insights to increase our market entry pricing when we trial launched the offering a few months ago. The feedback from the field and customers has been great and there has been no pushback at all on the pricing. Our sales organization and my leadership is pleased with the win rates."

Senior Director and Offering Area Lead, Leading Global IT Professional Services Vendor