2023 Predictions Series: Cloud and Software

 

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Top 5 Predictions for Cloud and Software in 2023

1. Cloud vendors will shift their value propositions to highlight the cost-effectiveness of their solutions rather than just the technological merits

2. Some of the highest revenue growth rates will come from pure play vendors in emerging segments of the cloud market, such as cloud data warehousing, security, intelligence and automation

3. Partner program structure and operations will determine which vendors succeed and fail in capturing new cloud opportunity

4. Hyperscalers will recognize the need to partner with the smaller vendors to offer clients more flexibility and choice

5. Vendors aggressively bundle and layer value-add IP to expand client share of wallet to protect cloud margins and sustain SaaS growth amid user-seat growth slowdowns

 

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Each year TBR’s subject-matter experts draw on our extensive knowledgebase and their own analysis of the markets to identify what you need to know to move your business forward in the next 12 months. Additionally, we offer free webinars during which our teams deep dive into their predictions and answer your questions on related topics.

 

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