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2025 Digital Transformation Predictions

Strategy consulting, generative AI (GenAI) and ecosystem intelligence will upend expectations in 2025 with wildly varying results for the IT services companies and consultancies that TBR tracks and for their technology partners. Strategy consulting’s rebound will come from a renewed push for growth, underpinned by business model reinvention. GenAI will profoundly change the structures and business models of IT services companies and consultancies, all while enterprises struggle to take GenAI to scale.
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In this year’s special report we expand on key points for 2025:

  • Transformation comes roaring back
  • GenAI upends pyramids, even as enterprises slow their AI roll
  • Ecosystem intelligence becomes a strategic advantage