--- title: Download TBR's 2025 Cloud Market Share Predictions description: Learn how GenAI ROI will impact cloud market growth in 2026 and who is expected to lead in IaaS & PaaS. Download your free special report today! image: https://landing.tbri.com/hubfs/Cloud%20Market%20Share%20Download%20Now.png --- [Skip to content](https://landing.tbri.com/2025-cloud-market-share-predictions#main-content) [![TBR Logo Clear Backgroung-1](https://landing.tbri.com/hubfs/Brand%20Images/TBR%20Logo%20Clear%20Backgroung-1.png)](https://tbri.com/) English This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # 2025 Cloud Predictions The revenue generated from GenAI offset some of the impact of cost-saving and expense-reduction efforts that defined the IT and cloud market in 2024. TBR research shows some of that luster will fade in 2025, however, as the lack of a clear ROI from GenAI solutions will be a sticking point that slows investment in the coming year. The long-term GenAI opportunity is still sizable and customer interest remains strong, but 2025 will be a transition period for end-customer investment in the technology. ![2024 Predictions Button_Transparent](https://landing.tbri.com/hs-fs/hubfs/2024%20Predictions%20Assets/2024%20Predictions%20Button_Transparent.png?width=250&height=72&name=2024%20Predictions%20Button_Transparent.png "2024 Predictions Button_Transparent") ### **In this year’s special report we expand on 3 key points for 2025:** - Scale, innovation and even repatriation will moderate cloud market growth in 2025 - Microsoft will narrow the gap with AWS in IaaS & PaaS market share, en route to leadership in 2027 - SaaS vendors will shrug off growing GenAI disillusionment, focusing on the long term by prioritizing GenAI agents within their development strategies © 2026 Technology Business Research, Inc.