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2024 Digital Transformation Predictions

While cloud remains the backbone of buyers’ digital transformation programs, GenAI has thrown vendors and their technology partners into a frenzy, especially as enterprise buyers have started paying closer attention to their IT spend in response to macroeconomic headwinds.


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In this year’s special report we expand on 3 key points for 2024:

  • GenAI hype meets reality
  • Ecosystems fuel disruption and lead to the rise of the superpowers
  • Cyber, data and regulations — the 3-legged stool enabling new DT growth
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TBR's Top Digital Transformation Predictions for 2024