2024 Digital Transformation Predictions
While cloud remains the backbone of buyers’ digital transformation programs, GenAI has thrown vendors and their technology partners into a frenzy, especially as enterprise buyers have started paying closer attention to their IT spend in response to macroeconomic headwinds.

In this year’s special report we expand on 3 key points for 2024:
- GenAI hype meets reality
- Ecosystems fuel disruption and lead to the rise of the superpowers
- Cyber, data and regulations — the 3-legged stool enabling new DT growth