--- title: "TBR's 2024 Prediction Series: Digital Transformation" description: Explore TBR's 2024 Digital Transformation Predictions highlighting the impact of GenAI, ecosystems and the 3-legged stool on DT growth. Get your free copy now! --- [Skip to content](https://landing.tbri.com/2024-prediction-series-digital-transformation#main-content) [![TBR Logo Clear Backgroung-1](https://landing.tbri.com/hubfs/Brand%20Images/TBR%20Logo%20Clear%20Backgroung-1.png)](https://tbri.com/) English This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # 2024 Digital Transformation Predictions While cloud remains the backbone of buyers’ digital transformation programs, GenAI has thrown vendors and their technology partners into a frenzy, especially as enterprise buyers have started paying closer attention to their IT spend in response to macroeconomic headwinds.   ![2024 Predictions Button_Transparent](https://landing.tbri.com/hubfs/2024%20Predictions%20Button_Transparent.png) ## In this year’s special report we expand on 3 key points for 2024: - GenAI hype meets reality - Ecosystems fuel disruption and lead to the rise of the superpowers - Cyber, data and regulations — the 3-legged stool enabling new DT growth [![2024 Predictions Main Image_Digital Transformation](https://landing.tbri.com/hs-fs/hubfs/2024%20Predictions%20Main%20Image_Digital%20Transformation.png?width=520&height=293&name=2024%20Predictions%20Main%20Image_Digital%20Transformation.png "2024 Predictions Main Image_Digital Transformation")](https://landing.tbri.com/hubfs/2024%20Predictions%20Assets/TBR_SR_2024Predictions_DigitalTransformation.pdf?utm_medium=landing+page+form&utm_source=hubspot&utm_campaign=2024+predictions&hsLang=en) ## Request Your Free Copy of TBR's Top Digital Transformation Predictions for 2024 © 2026 Technology Business Research, Inc.