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2024 Cloud Predictions

For all the challenges that cloud vendors faced in 2023, there was a promising sprout of opportunity that developed quite rapidly with generative AI (GenAI) technologies. The pace with which GenAI gained not only awareness but also real investment and usage in the market was notable, and we expect end customers’ real investments in the solutions to continue to grow and develop in 2024. 


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In this year’s special report we expand on 3 key points for 2024:

  • Simply providing cloud services at scale is no longer enough for vendors to gain cloud market share
  • IaaS will become more tailored to workload and regulation
  • SaaS vendors will promote multiproduct sales with generative AI

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TBR's Top Cloud Predictions for 2024